Toby Rohrbach

Oakley Eyewear, Watches, Metal Works

The building of a brand means being brave. The "X" Metal collection represents Oakley's foundational brand DNA becoming the guiding aesthetic, functionality and innovative manufacturing of Oakley. X-Metal expresses a radical new production process of liquidating titanium then casting frame components in a magnetic chamber. A highly unstable and dangerous production process, X-Metal was the first of its kind in the eyewear world resulting in a highly premium product. Artfully pleasing to the eye and mechanically satisfying to the mind, X-Metal is both disruptive and beautiful.

Oakley Watch and Metal Works product follow the brand's ethos and DNA. Rethinking the ordinary and making it extraordinary through the filter of design, innovation and imagination.

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Arnette Eyewear

Being born in So. Cal. with a rebellious spirit, Arnette lives for being independent. Authentic and True, Simple and pure. Arnette truly emberaces the California lifestyle.

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Revo Eyewear

Founded in 1985, Revo quickly became a global performance brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA to protect satellite optics from extreme solar conditions. Nearly three decades later, Revo continues to create unique design aesthetics and innovate their lens technology by offering the clearest polarized sunglass lens available.

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Oakley Footwear

"Disruptive by Design" is Oakley's brand and cultural ethos. Industry is not the standard. We set the standard. We push and innovate. We refine and make better. We problem solve by putting ideas into action. We lead by example. "Science infused in Art".

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Alpinestars

Celebrating over 50 years of victories. Alpinestars, a premium designer and manufacturer of high performance racing protective gear, dominates the world in Moto GP, Motocross and Formula one racing. "One Goal. One Vision." Is Alpinestars' ethos. To design, innovate and producing the world's best products for the world's best racers is Alpinestars' passion.

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Oakley Accessories

If Oakley eyewear equals the Sun........Then Oakley accessories are the planets. Expressing the brand's Ethos and product DNA, Accessories complements Eyewear's innovative styling and functionality. Accessories completes Oakley's brand storytelling through bold, disruptive design. Always leading and never following, Oakley creates through the filter of the brand and not the trend.

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Design Agency

Always seeking a fresh perspective and new ideas I reached out and collaborated with an incredibly innovative, So. Cal. based, footwear design agency that specializes in performance and 3-D prototyping.

My goal was to create two new sport performance categories for Oakley's footwear that aligned with Oakley's sport performance eyewear. The result is an innovative collection of performance running and training shoes that reflect the brand's DNA, as well as, technical execution of concept and materials.

Oakley's R-Frame and T-Frame focus on light weight eyewear frame technology for the shoe's chassis structure. Made from Carbon Fiber, the "Frame" system stabilizes the heel for lateral support, provides arch support of running and offers stability and torsion for explosive training.